If you live in Lincroft and you're looking for an orthodontist, MHR Orthodontics is about 10 to 15 minutes east of you in Shrewsbury. Dr. Martin Rabinovich is a board-certified orthodontist who treats children, teens, and adults from across Monmouth County. The practice is orthodontics only. Every consultation, treatment plan, and clinical decision is handled by a specialist who completed a full residency in Orthodontics and Dentofacial Orthopedics.
First consultations are complimentary. Patients who choose Invisalign also receive complimentary professional teeth whitening at the end of treatment.
Specialty Orthodontic Care, 10 Minutes from Lincroft
Lincroft is technically part of Middletown Township, sitting on the western edge of the township along Newman Springs Road and Route 520. From the Brookdale Community College campus or the residential neighborhoods nearby, MHR Orthodontics is about 10 to 15 minutes east via Route 35 South. The drive is short enough that a school-day appointment fits between drop-off and pickup, and Saturday appointments are available by request for families whose weekday schedules are fully booked.
Why Lincroft Families Trust MHR Orthodontics
A Board-Certified Specialist with Local Roots
Any licensed dentist in New Jersey can place braces or sell Invisalign. A board-certified orthodontist completed two to three years of full-time post-doctoral residency in nothing but tooth movement, jaw growth, and bite mechanics. For a treatment that lasts a year or two and shapes your child's face for life, that distinction matters.
Dr. Rabinovich earned his Doctor of Dental Medicine from Rutgers School of Dental Medicine, then completed advanced specialty training in Orthodontics and Dentofacial Orthopedics at the University of Colorado, where he also earned a Master of Science in Dentistry. During residency he treated cleft lip and palate patients along with craniofacial anomaly patients in affiliation with Children's Hospital Colorado, and he served on the American Association of Orthodontists Council on New and Younger Members representing the Rocky Mountain Society of Orthodontists.
He grew up in Marlboro, west of Lincroft, and he came home to practice. He is also an active member of the American Dental Association, the New Jersey Dental Association, and the Monmouth Ocean County Dental Society.
Treatment Options for Children, Teens, and Adults
Every patient is different. At your complimentary consultation, Dr. Rabinovich walks you through which options will work for your case and why.
- Traditional metal braces for predictable correction of complex cases.
- LightForce 3D-printed custom braces with each bracket printed for the exact tooth it sits on.
- InBrace lingual braces placed behind the teeth, invisible from the front.
- Invisalign clear aligners for discreet, removable straightening.
- Spark clear aligners with stain-resistant material and a smoother gumline trim.
- Phase 1 (early interceptive) treatment for children whose jaw growth needs guidance.
- Adult orthodontics, with discreet aligner and lingual options that fit professional life.
Getting Here from Lincroft
MHR Orthodontics is at 20 White Rd, Suite F, Shrewsbury, NJ 07702. From most of Lincroft, the drive runs about 10 to 15 minutes east via Route 35 South. From the Brookdale Community College area, Newman Springs Road provides a slightly faster route depending on traffic. Free parking is available right outside the suite.
Saturday appointments are available by request for families whose weekdays are full. Our standard hours are Monday through Friday, 9:00 AM to 5:30 PM.
Adult Orthodontics for Brookdale Students, Faculty, and Staff
Lincroft is home to Brookdale Community College, which means there is a substantial adult population in the area, including students returning to education and faculty and staff who work on campus. Adult orthodontics is a meaningful part of MHR's patient mix, and modern aligner options like Invisalign and Spark make treatment far more discreet than it was a generation ago.
If you've been thinking about straightening your teeth as an adult, the complimentary consultation is a low-pressure way to find out what your options would look like and what they would cost. Many adults are surprised to learn how achievable treatment is, and how flexible the financing can be.
What Your First Visit Looks Like
Your first visit takes about 60 minutes and costs nothing.
- A short medical and dental history review at check-in.
- Low-dose digital X-rays and an iTero digital scan. No goopy impressions.
- Direct examination by Dr. Rabinovich. He sees every new patient personally.
- A clear conversation about your treatment options, the cost of each, and roughly how long treatment will take.
- A written treatment plan to take home and a clear next step. No high-pressure pitch, no same-day decision required.
Insurance, Membership Plan, and Financing
MHR Orthodontics is in-network with most major dental and orthodontic insurance plans. The team verifies your benefits before your consultation and files claims for you.
If you don't have orthodontic coverage, the in-house Membership Discount Plan provides a flat reduction on the total fee for uninsured patients. For longer treatment plans, no-interest in-house financing is available with monthly payments that fit your budget. You will know your full out-of-pocket cost before treatment begins.
Orthodontist in Lincroft NJ
Our Lincroft Dental Services Include:
Frequently Asked Questions
How long is the drive from Lincroft to MHR Orthodontics?
Most of Lincroft reaches the Shrewsbury office in 10 to 15 minutes via Route 35 South.
Do you treat Brookdale Community College students and staff?
Yes. Adult orthodontics is a meaningful part of MHR's patient mix, and the practice schedules adult appointments around school and work schedules.
How long does orthodontic treatment usually take?
Most full treatments run between 12 and 24 months. Phase 1 (early) treatment in younger children is typically shorter.
Does my dental insurance cover Invisalign?
Many dental plans include orthodontic coverage that applies equally to braces and Invisalign. The MHR team will verify your specific benefits before your consultation.
Am I too old for braces?
No. Adult bone is denser than a teenager's, so treatment can take a little longer, but the results are equally predictable. Discreet options like Invisalign, Spark, and InBrace lingual braces make adult treatment far easier to live with than it was a generation ago.
Book Your Complimentary Consultation
Call (732) 704-5474 or request an appointment online. Mention you're coming from Lincroft and the front desk will work with you to find a time that fits your schedule. Saturday appointments are available by request.
And if you choose Invisalign, you'll receive complimentary professional teeth whitening at the end of treatment.
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